Your interior design website will represent your company and brand 24 hours a day, 7 days a week. That means it needs a catchy design that markets your services and products even when you cannot. The interior design industry is still growing, even in a slanted economy. Therefore it’s important you create a website that is an extension of your expertise and brand so that you can remain competitive.
Create a Homepage with Purpose
Your homepage is the first page potential customers will see. Therefore it must be compelling and inviting enough to encourage the visitor to keep browsing your site or online store. Your homepage should have a purpose — such as encouraging customers to buy, asking customers to sign up or having customers hire your services.
Try an Industry-Specific Template
As you go through the steps to create your online store, you will find there are plenty of interior design website templates out there to try. Templates are pre-built and make it possible for you to start an online store in just one day. While a generic template would work fine, industry-specific templates work better because they’re designed with your industry (including products and customer types) in mind.
Also, industry-specific website templates are easier to customize to the needs of your brand. For example, if you are selling custom furniture you might need to spend a few days customizing a generic template to suit your needs. But, if you use a template designed for furniture, it might be as simple as uploading your images and writing your descriptions to get started.
Use a Clean, User-Friendly Design
Interior design is about showcasing your products and images of your products. Therefore you need a clean, crisp design that doesn’t distract the visitor from what you’re selling. Use an interior website design template that has neutral colors, such as gray, beige or white to avoid taking away from the colors and details of your items.
Make sure the design itself is user-friendly. Visitors should be able to identify products, navigate from page-to-page with ease, and find what they’re looking for. Your template should be efficient first and design second. While you want an eye-catching design, a good design won’t give you a high conversion rate if users cannot figure out how to maneuver on your site.
Integrate Social Media
Templates that allow you to automatically integrate social media are important. This allows you to add social media buttons on your site and link to your social media profiles. Users can easily find you on social networks and follow your store.
Use Search Engine Optimization
A good interior design website template also allows you to customize SEO. Search engine optimization is what allows the search engines to index your website and helps users find your products.
Support and Compatibility
Templates can be designed by the platform your operating or by private users who sell their templates to platform users. Check to see the level of support you’ll receive when you purchase an interior design website template. Will you be able to contact a support team or do you have to contact a private user? It is important to know the level of support you’ll receive, because if you have an issue with your template that causes downtime, you need to be able to reach a support staff member as quickly as possible to minimize any losses.
Lastly, you will want to purchase a template that is compatible with your platform. It’s best to purchase templates created for your platform instead of integrating a third-party template onto your site.