When creating a website for promoting your business or own personal brand, two elements need to come into perfect balance for capturing an audience. Web users want to see your site on the cutting edge of design, complete with the latest animations, interactive buttons, and easy to navigate user interfaces. Google on the other hand likes things such as content, links, and images and videos with good descriptions. Keeping a good balance between creativity and practical accessibility is a key factor to designing the perfect website.
Create Engaging Content
People visit websites for information, and the best way to attract them is by providing original content relevant to your brand. They might want to know what your organization does, what kind of products you are selling, or what your particular opinion is on a current event. By incorporating search terms into your web content, you will appear higher in the search results. There is personal SEO software available and entire marketing firms dedicated to increasing your rankings.
Rich Media and Flash
Another important element to consider while creating a site is how entertained visitors will be when they view it. You can hire a design firm to create an intricate flash introduction to your site, incorporate dynamic web elements, and have delicate animations all over; but make sure it is in context to what you are promoting. If you have a company that creates parts for stairwells, it might be inappropriate to include a 2 minute long introduction video with flying spindles and no real information.
If you have an important message to convey through a video or image, make sure to use descriptive “alt” text when adding it to your website. Google doesn’t have human senses and can’t see the image or hear the video.
A Couple of Essentials from Google
Here are a couple of additional tips from Google’s Webmaster Guidelines:
- Include a site map that links to the main sections of your website for easy navigation
- Create a site with a defined hierarchy and HTML text links to your pages
- Make sure the external links on your site are relevant and have authority behind them
Stick to Your Message
When all of the elements of your Google/design integration have come together, make sure you like what you are seeing. If your website doesn’t stay true to your own vision, your visitors might get the wrong message.