Most people, both those reading and those creating a blog, overlook a very obvious thing- The blog as a personal experience. Why do you prefer one blog over another? What makes one blog great, and another ho-hum? How did you find the blog, and what made you check it out? A range of factors, from SEO to themes and content, help your form your opinion.
The blank blog- What do you want to create?
You’re ready to go. All you need to do is start blogging. The real issue is how you go about creating your blog, as much as content and style.
Consider your options:
- All text?
- A lot of graphics?
- What about visual themes?
- What about media?
- What about links?
- What about ads?
- What about games, apps, etc?
If you’re thinking this sound more like web design than blogging, you’re right. The best blogs have strong quality controls. Everything is planned and checked out in advance:
- The text is vetted for original content and readability.
- The graphics are carefully checked for quality and interest levels.
- Visual themes are painstakingly considered. (All due respect to WordPress and others, but versatility and unique selling points are basic marketing.)
- Media is strategically placed. The media is often part of a suite of articles or features in a particular category, etc.
- Links are checked to make sure they’re good SEO value, and that the materials to which the blog is linked are good quality.
- The ads are supposed to be typical CPM web ads, but there’s always a possibility of using bigger, paying ads.
- Games, apps and other things are worked into the blog’s context.
Being a blogger, you’re nothing if not focused, so you set up the sort of blog you consider to be a good working model. Most bloggers work within a niche market, but some are generalists.
The blog evolves:
- You may create separate themes for their various blog categories and have different content management ideas for each category.
- You get targeted ads for your market.
- You ruthlessly screen all content for “engagement potentials”. Engagement refers to interest levels and ability to encourage participation. This means new materials regularly, and good quality original blog content.
You may be surprised to hear that this combination is almost a map of good search engine optimization practices. Strong links, good information, and a healthy flow of information across your subject range are all perfectly valid search engine results.
The blog experience, measured
The result of all this thought and work, naturally, is a better, much more targeted, and higher quality blog. You can actually measure your blog experience possibilities pretty easily:
- Is there a lot for the user to see and do on your blog?
- Is the blog site interesting, fun, and does it contain a lot of unique materials?
- Do you have engaging materials which will encourage them to come back to the site?
If you answered Yes to all three questions, congratulations. You’ve got a great blog experience up and running.